Transparency and Deception in Marketing

Posted By: Jacine Published: 16/12/2017 Comments: 0

Okay I confess I am on my soap box again tonight.....

One of the things that really gets under my skin is deceptive marketing.  I can't stand it.  I can't stand it because I see that people will be unscrupulously taken advantage of because of it.

I have come across a company that claims that their makeup contains low heavy metal content in their iron oxides.    This is proudly marketed on their website.

"Iron Oxides with low heavy metal content"

So here is why I have an issue.......

Everyone has low levels of lead in their iron oxides.  The fact that they contain low levels of lead is no big deal.  In fact if they didn't they they would be violating federal regulations.  The marketing of these facts places doubt in the mind of a consumer that the products they are currently using are indeed toxic or laced with lead.  This is so removed from the truth.  It is also deceptive.

Colour cosmetics are highly regulated.  I know many think that cosmetics are not regulated in the USA but this is not true.  Colour cosmetics are even more tightly regulated than skin care products.

So what are the fact.  The following are the FDA regulations:

§73.2250   Iron oxides.

(a) Identity. The color additives iron oxides consist of any one or any combination of synthetically prepared iron oxides, including the hydrated forms. It is free from admixture with other substances.

(b) Specifications. Iron oxides shall conform to the following specifications, all on an “as is” basis:

Arsenic (as As), not more than 3 parts per million.

Lead (as Pb), not more than 10 parts per million.

Mercury (as Hg), not more than 3 parts per million.

(c) Uses and restrictions. Iron oxides are safe for use in coloring cosmetics generally, including cosmetics applied to the area of the eye, in amounts consistent with good manufacturing practice.

(d) Labeling. The color additive and any mixture prepared therefrom intended solely or in part for coloring purposes shall bear, in addition to any information required by law, labeling in accordance with §70.25 of this chapter.

So let us state this fact.....IRON OXIDES ARE SYNTHETIC.  Yes that is correct.  There is no such thing as natural mineral makeup.  It doesn't exit.  If it does then they are breaking the law.

There is a plethora of deceptive marketing that occurs particularly in the green beauty industry.  Many are making false claims or assertions regarding the safety of ingredients.  For those of you looking for natural makeup it simply doesn't exist. 

The best makeup is one that does not irritate or clog your pores up.  If you would like our list of acne safe foundations please message us at

Tags: iron oxides, makeup

Related Posts


Write Comment